While in-app awareness channels often suffer from a lack of standard pixel tracking, Net Conversion ensured media accountability by integrating custom reporting shared directly by the Uber team. This allowed us to track completed rides and attention metrics that traditional digital channels might miss. To further assess business impact, we utilized URL parameters to monitor site engagement post-click, bridging the gap between awareness and intent. By moving beyond basic media metrics and focusing on Cost per Ride and Engagement Time, we provided a transparent view of how our investment translated into actual consumer journeys and tangible interest in the resort.

The test successfully demonstrated that Uber is a scalable, highly efficient awareness channel for the luxury hospitality industry, particularly during high-volume event windows. Our investment generated 460k total impressions and drove 186k completed rides, resulting in a highly efficient $0.27 cost per ride. Furthermore, the campaign achieved a 1.58% click-through rate, placing it firmly within Uber’s high-performance benchmark of 1–2% and proving the resonance of the creative with travelers in motion.

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By meeting the audience where they were—literally on their way to their next experience—we didn't just show them an ad; we became a part of their Las Vegas journey. However, beyond the local strip-side success, this pilot highlights a massive opportunity for brands to scale this strategy across their feeder markets. As we look toward the 2026 FIFA World Cup and upcoming major tours, this placement is ideal for brands whose audiences over-index in sports and live entertainment. By activating in feeder markets surrounding these events, brands can secure early-funnel awareness with travelers before they even arrive at their final destination.