Moving beyond what consumers are doing to uncover the psychological “why” behind their behavior, our 2026 MORE Intelligence Study reveals how 1,500 U.S. adults are navigating shifting economic realities, AI shopping tools, and digital fatigue. Based on fresh data from this Q3, this report uncovers fundamental shifts in consumer agency, brand loyalty, and the demand for creative authenticity.

Get ahead of the curve with actionable intelligence and five strategic takeaways designed to help marketers cut through attention fatigue and build lasting commercial value.