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2025 Net CONVERSION consumer report
The New Rules for Consumer Engagement
Actionable intelligence for marketers in today's ever-changing landscape
Unlock a deeper understanding of today's unpredictable consumer landscape. From changing spending habits to evolving media consumption, our research reveals how brands can turn uncertainty into a competitive advantage.
Our new report offers a data-driven look at the new rules of consumer engagement and provides actionable intelligence on:
How wavering economic confidence is driving long-term changes in consumer spending and brand loyalty.
The evolving path to purchase, with customers using a wider range of research sources, including AI-powered recommendations.
Why brand messaging must strategically blend rational value propositions with emotional and creative appeals to stand out.
The new opportunities for influence in the streaming landscape and how to effectively reach audiences across different platforms and devices.
How to tailor your strategy to attract new customers while also deepening relationships with loyal ones.
Get the inside scoop on the evolving landscape.
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