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The TikTok Creative Challenge exceeded expectations, driving an 18% increase in site visits to portillos.com the day after launch
The 2024 advertising landscape is undergoing a major transformation driven by evolving consumer expectations, the rise of AI, and shifts in media consumption. In particular, social media is becoming a more integral part of the customer journey, with 25% of 18 to 54-year-olds using social media as their preferred channel to search for local businesses and product recommendations. Additionally, advertisers face challenges with creative fatigue, as overexposure to ads leads to decreased conversions and the need to constantly produce fresh, personalized content at scale.
TikTok - Boosts Awareness & Eases Creative Burden
To address these challenges, Net Conversion x Portillo's leveraged the TikTok Creative Challenge to increase awareness and drive traffic to their locations. This campaign harnessed TikTok's growing popularity and diverse creative formats, easing the burden on Portillo's creative team while minimizing ad fatigue. The objective was to generate creator-first content showcasing multiple menu items and encouraging viewers in the Chicago area to visit their local Portillo's or place an order online.
Portillo's TikTok Creative Challenge Crushes Industry Benchmarks
The TikTok Creative Challenge exceeded expectations, driving an 18% increase in site visits to portillos.com the day after launch and significantly outperformed industry ad performance benchmarks. Compared to Food & Drink advertisers running similar ads during the same time period, the Portillo’s TTCC creatives drove a 95% more efficient CPA, 62% more efficient CPC, and 97% higher engagement rate, among other metrics. This success demonstrates the effectiveness of the campaign in driving both awareness and measurable business results for Portillo's.
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